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primary topic: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU

ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU
type: Thesis
type: Article
abstract: The background to this research began with the researcher's interest in the marketing strategy for educational services implemented by the Al-Mu'minien Lohbener Modern Islamic Boarding School, Indramayu. This Islamic boarding school has succeeded in maintaining its existence and branding as an educational institution well, and is able to maintain the stability of accepting new students every year, even though it is located near other Islamic boarding schools. This research aims to understand in depth the marketing strategies used by the Al-Mu'minien Lohbener Modern Islamic Boarding School, Indramayu, West Java. This research uses a qualitative approach with the aim of describing the analysis of marketing strategies for educational services in increasing brand awareness in Islamic boarding schools. Primary data was obtained from various informants who had a direct connection with the research variables, such as Islamic boarding school leaders, Asatidz Council, Media Team, Santri Organization Advisory Council (MPO), Islamic boarding school treasurer, santri, and santri guardians. Data collection was carried out through three main methods: observations that lasted for three months at the research location, interviews with a number of informants, and documentation. Data analysis follows Miles and Huberman's theory, which includes data condensation, data presentation, and drawing conclusions. The validity of the data is guaranteed through triangulation of sources, techniques and time. The research results show that the Al-Mu'minien Lohbener Modern Islamic Boarding School, Indramayu, has succeeded in implementing effective marketing strategies to strengthen its brand awareness and reputation as a superior institution. This strategy includes an integrated curriculum, affordable costs, strategic location, and adequate facilities. Promotion through social media and collaboration with the community has succeeded in expanding the reach of information and attracting the attenti…
date: 2024-12-17
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
has version: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
has published: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
has document: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
subject: 371.2 Pendidikan - Manajemen

ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
type: Document
has file: 20104090079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 20104090079_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU TARBIYAH DAN KEGURUAN, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 20104090079 Diah Khoirohnissah
type: Person
given name: NIM.: 20104090079
family name: Diah Khoirohnissah

ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
type: Document
is version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
is volatile version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
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ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
type: Document
is version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
is volatile version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
ispreview thumbnail version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)

ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
type: Document
is version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
is volatile version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
ismedium thumbnail version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)

ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
type: Document
is version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
is volatile version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
issmall thumbnail version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)

ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
type: Document
is version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
is volatile version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
islightbox thumbnail version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
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ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
type: Document
is version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
is volatile version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
ispreview thumbnail version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
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ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
type: Document
is version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
is volatile version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
ismedium thumbnail version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
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ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Other)
type: Document
is version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
is volatile version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
issmall thumbnail version of: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU (Text)
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primary topic: ANALISIS STRATEGI PEMASARAN LAYANAN PENDIDIKAN DALAM MEMPERKUAT BRAND AWARENESS DI PONDOK PESANTREN MODERN AL-MU’MINIEN LOHBENER INDRAMAYU

371.2 Pendidikan - Manajemen
type: Concept