?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Siti+Khomsah+Mahmudah%2C+NIM.%3A+02391475&rft.aulast=Siti+Khomsah+Mahmudah&rft.aufirst=NIM.%3A+02391475&rft.degree=Skripsi&rft.date=11+December+2006&rft.title=PENGARUH+BARGA%2C+MEREK%2C+DAN+KOMUNIKASI+DARI+MULUT+KE+MULUT+TERHADAP+KEPUTUSAN+PENGGUNAAN+PRODUK+SHAR-E+(Studi+Kasus+Pada+Nasabah+Bank+Muamalat+Indonesia+Cabang+Yogyakarta)&rft.inst=UIN+SUNAN+KALIJAGA+YOGYAKARTA&rft.tpages=196