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primary topic: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X)

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X)
type: Thesis
type: Article
abstract: Digital development has changed communication strategies, including in the realm of public relations. Digital Public Relations play a crucial role in building a positive image, especially in politics. In the middle problem of Anies Baswedan's low electability as a presidential candidate for 2024, an interesting phenomenon has emerged: the presence of the @aniesbubble account on platform X, which adopts the term "K-Popfication" in shaping a positive image of Anies Baswedan. This phenomenon will be examined through Erving Goffman's Impression Management Theory, which explains how individuals or organizations use communication to create a certain impression in front of the public. This research aims to measure the extent of the influence of Digital Public Relations by the account @aniesbubble on the formation of a positive image of Anies Baswedan among his followers. The approach used is a quantitative surveybased method with simple random sampling technique. Data were collected from 100 respondents who are active followers of the @aniesbubble account. Data analysis was conducted through classical assumption tests and simple linear regression. The research results show that the data meet the normality test, linearity, and do not experience heteroscedasticity. Simple linear regression analysis shows a significance value of 0.001 (<0.1), which means there is a significant influence of the DPR account @aniesbubble on the formation of a positive image of Anies Baswedan. The R square value of 0.511 indicates that the independent variable contributes 51.1% to the dependent variable, while 48.9% is influenced by other factors.
date: 2025-01-20
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
has version: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
has published: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
has document: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
subject: 302.2 Communication/Komunikasi

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
type: Document
has file: 21107030016_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030016_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030016 Nida Nur Hanifah
type: Person
given name: NIM.: 21107030016
family name: Nida Nur Hanifah

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
type: Document
is version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
is volatile version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
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PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
type: Document
is version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
is volatile version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
ispreview thumbnail version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
type: Document
is version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
is volatile version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
ismedium thumbnail version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
type: Document
is version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
is volatile version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
issmall thumbnail version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
type: Document
is version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
is volatile version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
islightbox thumbnail version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
has file: lightbox.jpg
has part: lightbox.jpg

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
type: Document
is version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
is volatile version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
ispreview thumbnail version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
has file: preview.jpg
has part: preview.jpg

PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
type: Document
is version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
is volatile version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
ismedium thumbnail version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
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PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Other)
type: Document
is version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
is volatile version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
issmall thumbnail version of: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X) (Text)
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primary topic: PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X)

302.2 Communication/Komunikasi
type: Concept