%A NIM.: 21107030016 Nida Nur Hanifah
%O Dr. Yani Tri Wijayanti, S.Sos., M.Si
%T PENGARUH DIGITAL PUBLIC RELATIONS TERHADAP PEMBENTUKAN CITRA POSITIF ANIES BASWEDAN (SURVEI PADA FOLLOWERS AKUN @ANIESBUBBLE DI PLATFORM X)
%X Digital development has changed communication strategies, including in the realm of public
relations. Digital Public Relations play a crucial role in building a positive image, especially in
politics. In the middle problem of Anies Baswedan's low electability as a presidential candidate
for 2024, an interesting phenomenon has emerged: the presence of the @aniesbubble account on
platform X, which adopts the term "K-Popfication" in shaping a positive image of Anies
Baswedan. This phenomenon will be examined through Erving Goffman's Impression
Management Theory, which explains how individuals or organizations use communication to
create a certain impression in front of the public. This research aims to measure the extent of the
influence of Digital Public Relations by the account @aniesbubble on the formation of a positive
image of Anies Baswedan among his followers. The approach used is a quantitative surveybased
method with simple random sampling technique. Data were collected from 100
respondents who are active followers of the @aniesbubble account. Data analysis was
conducted through classical assumption tests and simple linear regression. The research results
show that the data meet the normality test, linearity, and do not experience heteroscedasticity.
Simple linear regression analysis shows a significance value of 0.001 (<0.1), which means there
is a significant influence of the DPR account @aniesbubble on the formation of a positive image
of Anies Baswedan. The R square value of 0.511 indicates that the independent variable
contributes 51.1% to the dependent variable, while 48.9% is influenced by other factors.
%K Impression Management, Digital Public Relations, Citra
%D 2025
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib70408