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primary topic: STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN

STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN
type: Thesis
type: Article
abstract: This study aims to develop digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) specializing in pottery crafts in Bayat Subdistrict, Klaten. The pottery MSMEs in Bayat play a significant role in the local economy by utilizing unique local clay resources and producing a variety of traditional products, such as vases, water jugs, and other household items. However, advancements in technology and shifts in consumer behavior have presented challenges for these enterprises, particularly in terms of marketing and technology adaptation. This descriptive qualitative study employs interviews, observations, and documentation to explore effective digital-based development strategies. The findings indicate that leveraging social media and e-commerce platforms strategically can help Bayat potters expand their market reach, reduce promotion costs, and enhance product competitiveness. Recommendations include optimizing social media use, improving digital skills among artisans, and providing government support through training and digital infrastructure. This research aims to serve as a reference for similar MSME development efforts in other regions.
date: 2024-11-25
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Text)
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has published: STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Text)
has document: STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
subject: 307.14 Pengembangan Masyarakat

STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Text)
type: Document
has file: 20102030003_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 20102030003_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 20102030003 Zainal Abidin
type: Person
given name: NIM.: 20102030003
family name: Zainal Abidin

STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
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STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
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STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
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is version of: STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Text)
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STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
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STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
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STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
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STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
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STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN (Other)
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primary topic: STRATEGI PENGEMBANGAN UMKM MELALUI PEMASARAN DIGITAL: STUDI KASUS KERAJINAN GERABAH DI BAYAT KLATEN

307.14 Pengembangan Masyarakat
type: Concept