%0 Thesis
%9 Masters
%A Muh. Amin, NIM.: 22202012021
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2025
%F digilib:70579
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Komunikasi Persuasif, Islamisai, Komunikasi Dakwah
%P 171
%T KOMUNIKASI PERSUASIF HASBULLAH DALAM MENGISLAMKAN MASYARAKAT “KAMPUNG MUALLAF DARUSSALAM” KECAMATAN LEMBANG KABUPATEN PINRANG
%U https://digilib.uin-suka.ac.id/id/eprint/70579/
%X Communication plays an important role in spreading Islam, especially in the area of Kampung Muallaf Darussalam, Pinrang Regency. Communication carried out by Hasbullah in converting the community to Islam has various forms so that the community becomes a convert and does not return to their old beliefs. Therefore, it is important to understand and explore the communication carried out by Hasbullah in converting the community in Kampung Muallaf Darussalam and improving their religious quality. This study aims to explore and analyze how communication carried out by Hasbullah influences the community to become converts and have good religious quality.  This study uses descriptive research and uses a qualitative approach. Researchers use descriptive to describe and interpret what happens in the field. This study is to analyze and reveal the communication carried out by Hasbullah in inviting people to become converts and improve their religiousness so as not to return to old beliefs, by collecting various data through a direct approach with informants and then analyzing them. The data collection techniques used by researchers are observation, interviews and documentation. Researchers use qualitative types, because researchers obtain information not by distributing questionnaires but by direct interviews with informants, so that the data obtained is more in-depth. Then this study will describe the data in the form of words and pictures.  The results of the study show that the communication carried out by Hasbullah in converting the community in the Muallaf Village was carried out with various approaches and activities carried out so that the community who were previously animists became converts. The communication carried out is certainly inseparable from the activities of da'wah communication. Because, in it there are methods and approaches in carrying out da'wah when spreading Islam. The relationship built by Hasbullah with the community is a reflection that Islam does not provide barriers to fellow humans even though they have different beliefs.
%Z Dr. Khadiq. S. Ag, M. Hum.