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primary topic: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES

MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES
type: Thesis
type: Article
abstract: The online gaming industry has experienced rapid growth, becoming one of the most impactful sectors in the digital economy. This study analyzes the impact of microtransaction payment strategies on players' purchasing decisions using a quantitative approach. The variables examined include the price of virtual goods, consumer preferences, income, and the utility value of virtual goods. Data were collected through online surveys targeting online game players in Indonesia and analyzed using a multiple linear regression model. The findings reveal that the price of virtual goods significantly influences players' purchasing decisions. Consumer preferences for virtual goods enhance player engagement and spending, while income affects their ability to conduct transactions. The utility value of virtual goods plays a crucial role in fostering player loyalty toward the game. This study contributes theoretically to digital economy literature and offers practical insights for game developers to optimize sustainable monetization strategies that adhere to principles of fairness.
date: 2025-02-24
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
has version: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
has published: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
has document: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
subject: 330 Ilmu Ekonomi

MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
type: Document
has file: 21108010105_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21108010105_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21108010105 Aria Dwi Dharmala
type: Person
given name: NIM.: 21108010105
family name: Aria Dwi Dharmala

MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
type: Document
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MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
type: Document
is version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
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MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
type: Document
is version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
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MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
type: Document
is version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
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MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
type: Document
is version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
is volatile version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
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MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
type: Document
is version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
is volatile version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
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MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
type: Document
is version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
is volatile version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
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MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Other)
type: Document
is version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
is volatile version of: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES (Text)
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primary topic: MONETIZATION MODELS IN ONLINE GAMES: ANALYZING THE IMPACT OF MICROTRANSACTION PAYMENT STRATEGIES ON PLAYER PURCHASES

330 Ilmu Ekonomi
type: Concept