…
comment: The repository administrator has not yet configured an RDF license.
primary topic: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA
type: Thesis
type: Article
abstract: The rapid development of the Islamic banking industry has driven banks to implement effective marketing strategies to attract new customers and maintain customer loyalty. Customer loyalty plays a vital role in delivering long-term benefits to banks, both in terms of profitability and enhancing their public image. This study aims to examine the influence of Social Media Marketing and Experiential Marketing on customer loyalty at Bank Syariah Indonesia (BSI) in Yogyakarta, with customer satisfaction as a mediating variable. The research employs Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), with a sample of 207 BSI customers in Yogyakarta. Data analysis was conducted using SmartPLS 4 software. The results reveal that Social Media Marketing does not have a direct effect on customer loyalty, whereas Experiential Marketing significantly impacts loyalty. Additionally, customer satisfaction exhibits a positive relationship with loyalty. Furthermore, both Social Media Marketing and Experiential Marketing significantly influence customer satisfaction. Satisfaction also acts as a mediating variable in the relationship between Social Media Marketing, Experiential Marketing, and customer loyalty. These findings are expected to provide insights for BSI in designing more effective marketing strategies, particularly in leveraging social media and customer experiences to enhance satisfaction and loyalty.
date: 2025-03-10
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
has version: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
has published: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
has document: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
subject: 332.1 Banks/Bank, Perbankan

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
type: Document
has file: 21108020055_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21108020055_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21108020055 Kuni Faida
type: Person
given name: NIM.: 21108020055
family name: Kuni Faida

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
type: Document
is version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
is volatile version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
islightbox thumbnail version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
type: Document
is version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
is volatile version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
ispreview thumbnail version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
type: Document
is version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
is volatile version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
ismedium thumbnail version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
type: Document
is version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
is volatile version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
issmall thumbnail version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
type: Document
is version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
is volatile version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
islightbox thumbnail version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
has file: lightbox.jpg
has part: lightbox.jpg

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
type: Document
is version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
is volatile version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
ispreview thumbnail version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
has file: preview.jpg
has part: preview.jpg

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
type: Document
is version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
is volatile version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
ismedium thumbnail version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
has file: medium.jpg
has part: medium.jpg

SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Other)
type: Document
is version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
is volatile version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
issmall thumbnail version of: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA (Text)
has file: small.jpg
has part: small.jpg

HTML Summary of #70588 SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA
format: text/html
primary topic: SATISFACTION SEBAGAI VARIABEL MEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY BSI DI YOGYAKARTA

332.1 Banks/Bank, Perbankan
type: Concept