%0 Thesis
%9 Skripsi
%A Nadina Sri Halimah, NIM.: 21108020081
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2025
%F digilib:70589
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Fintech, UTAUT2, Niat Perilaku, Perilaku Penggunaan, Promosi
%P 190
%T MAMPUKAH PERSIB BANDUNG MENJADI KATALIS PERUBAHAN CITRA FINTECH LENDING ADAKAMI?
%U https://digilib.uin-suka.ac.id/id/eprint/70589/
%X This study analyzes the factors that influence the intention and behavior of  using Adakami fintech lending by Bobotoh in Java Island with the UTAUT2 model.  The survey results of 198 respondents show that habit, social influence, hedonic  motivation and trust have a significant positive effect on usage intention. However,  promotion through Adakami’s partnership with Persib Bandung did not have a  significant impact in strengthening the relationship between intention and usage  behavior. The findings indicate that trust-building and user experince strategies are  more effective than sponsorship-based promotions in driving adoption of fintech  services.
%Z Alex Fahrur Riza, S.E., M.Sc.