TY  - THES
N1  - Alex Fahrur Riza, S.E., M.Sc.
ID  - digilib70589
UR  - https://digilib.uin-suka.ac.id/id/eprint/70589/
A1  - Nadina Sri Halimah, NIM.: 21108020081
Y1  - 2025/03/07/
N2  - This study analyzes the factors that influence the intention and behavior of
using Adakami fintech lending by Bobotoh in Java Island with the UTAUT2 model.
The survey results of 198 respondents show that habit, social influence, hedonic
motivation and trust have a significant positive effect on usage intention. However,
promotion through Adakami?s partnership with Persib Bandung did not have a
significant impact in strengthening the relationship between intention and usage
behavior. The findings indicate that trust-building and user experince strategies are
more effective than sponsorship-based promotions in driving adoption of fintech
services.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Fintech
KW  -  UTAUT2
KW  -  Niat Perilaku
KW  -  Perilaku Penggunaan
KW  -  Promosi
M1  - skripsi
TI  - MAMPUKAH PERSIB BANDUNG MENJADI KATALIS PERUBAHAN CITRA FINTECH LENDING ADAKAMI?
AV  - restricted
EP  - 190
ER  -