eprintid: 70589
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/05/89
datestamp: 2025-03-24 06:26:34
lastmod: 2025-03-24 06:26:34
status_changed: 2025-03-24 06:26:34
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Nadina Sri Halimah, NIM.: 21108020081
title: MAMPUKAH PERSIB BANDUNG MENJADI KATALIS PERUBAHAN CITRA FINTECH LENDING ADAKAMI?
ispublished: pub
subjects: 332.1
divisions: jur_ps
full_text_status: restricted
keywords: Fintech, UTAUT2, Niat Perilaku, Perilaku Penggunaan, Promosi
note: Alex Fahrur Riza, S.E., M.Sc.
abstract: This study analyzes the factors that influence the intention and behavior of
using Adakami fintech lending by Bobotoh in Java Island with the UTAUT2 model.
The survey results of 198 respondents show that habit, social influence, hedonic
motivation and trust have a significant positive effect on usage intention. However,
promotion through Adakami’s partnership with Persib Bandung did not have a
significant impact in strengthening the relationship between intention and usage
behavior. The findings indicate that trust-building and user experince strategies are
more effective than sponsorship-based promotions in driving adoption of fintech
services.
date: 2025-03-07
date_type: published
pages: 190
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Nadina Sri Halimah, NIM.: 21108020081  (2025) MAMPUKAH PERSIB BANDUNG MENJADI KATALIS PERUBAHAN CITRA FINTECH LENDING ADAKAMI?  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/70589/1/21108020081_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/70589/2/21108020081_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf