relation: https://digilib.uin-suka.ac.id/id/eprint/70618/
title: REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH “BERSAMA LEBIH BERMAKNA”)
creator: Tia Enjelina, NIM.: 20107030043
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial
description: Indonesia is the country with the largest Muslim population in the world, where  more than 80% of its citizens adhere to Islam. This demographic condition  positions religion as a crucial aspect of Indonesian society. Against this backdrop,  this study aims to analyze the representation of the prophetic social science values  of Kuntowijoyo: humanization, liberation, and transcendence in the advertisement  "Bersama Lebih Bermakna x Qur'an Braille Malang." This study employs Roland  Barthes' semiotics approach to interpret the signs and messages embedded in the  advertisement. Data were collected through observation, documentation, and  literature review. The findings reveal that humanization is reflected in the support  for accessibility to Braille Qur'an for visually impaired individuals, liberation is  seen in the efforts to remove social and spiritual barriers faced by this group, and  transcendence is manifested in the emphasis on spiritual connection as a  foundation for performing good deeds. This study concludes that the advertisement  embodies social and religious values that align with the majority population in  Indonesia. This research contributes to understanding the application of prophetic  values in media communication.
date: 2025-01-16
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/70618/1/20107030043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/70618/2/20107030043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Tia Enjelina, NIM.: 20107030043  (2025) REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH “BERSAMA LEBIH BERMAKNA”).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.