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REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH “BERSAMA LEBIH BERMAKNA”)
Indonesia is the country with the largest Muslim population in the world, where more than 80% of its citizens adhere to Islam. This demographic condition positions religion as a crucial aspect of Indonesian society. Against this backdrop, this study aims to analyze the representation of the prophetic social science values of Kuntowijoyo: humanization, liberation, and transcendence in the advertisement "Bersama Lebih Bermakna x Qur'an Braille Malang." This study employs Roland Barthes' semiotics approach to interpret the signs and messages embedded in the advertisement. Data were collected through observation, documentation, and literature review. The findings reveal that humanization is reflected in the support for accessibility to Braille Qur'an for visually impaired individuals, liberation is seen in the efforts to remove social and spiritual barriers faced by this group, and transcendence is manifested in the emphasis on spiritual connection as a foundation for performing good deeds. This study concludes that the advertisement embodies social and religious values that align with the majority population in Indonesia. This research contributes to understanding the application of prophetic values in media communication.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH “BERSAMA LEBIH BERMAKNA”) (Text)
REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH “BERSAMA LEBIH BERMAKNA”) (Other)
HTML Summary of #70618 REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH “BERSAMA LEBIH BERMAKNA”)
302.231 Media Komunikasi, Media Massa, Media Sosial