TY  - THES
N1  - Dr. Mokhamad Mahfud, S.Sos.I. M.Si
ID  - digilib70618
UR  - https://digilib.uin-suka.ac.id/id/eprint/70618/
A1  - Tia Enjelina, NIM.: 20107030043
Y1  - 2025/01/16/
N2  - Indonesia is the country with the largest Muslim population in the world, where
more than 80% of its citizens adhere to Islam. This demographic condition
positions religion as a crucial aspect of Indonesian society. Against this backdrop,
this study aims to analyze the representation of the prophetic social science values
of Kuntowijoyo: humanization, liberation, and transcendence in the advertisement
"Bersama Lebih Bermakna x Qur'an Braille Malang." This study employs Roland
Barthes' semiotics approach to interpret the signs and messages embedded in the
advertisement. Data were collected through observation, documentation, and
literature review. The findings reveal that humanization is reflected in the support
for accessibility to Braille Qur'an for visually impaired individuals, liberation is
seen in the efforts to remove social and spiritual barriers faced by this group, and
transcendence is manifested in the emphasis on spiritual connection as a
foundation for performing good deeds. This study concludes that the advertisement
embodies social and religious values that align with the majority population in
Indonesia. This research contributes to understanding the application of prophetic
values in media communication.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Konstruksi Media
KW  -  Nilai Ilmu Sosial Profetik
KW  -  Iklan
M1  - skripsi
TI  - REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH ?BERSAMA LEBIH BERMAKNA?)
AV  - restricted
EP  - 146
ER  -