eprintid: 70618
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/07/06/18
datestamp: 2025-03-27 03:51:56
lastmod: 2025-03-27 03:51:56
status_changed: 2025-03-27 03:51:56
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Tia Enjelina, NIM.: 20107030043
title: REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH “BERSAMA LEBIH BERMAKNA”)
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Konstruksi Media, Nilai Ilmu Sosial Profetik, Iklan
note: Dr. Mokhamad Mahfud, S.Sos.I. M.Si
abstract: Indonesia is the country with the largest Muslim population in the world, where
more than 80% of its citizens adhere to Islam. This demographic condition
positions religion as a crucial aspect of Indonesian society. Against this backdrop,
this study aims to analyze the representation of the prophetic social science values
of Kuntowijoyo: humanization, liberation, and transcendence in the advertisement
"Bersama Lebih Bermakna x Qur'an Braille Malang." This study employs Roland
Barthes' semiotics approach to interpret the signs and messages embedded in the
advertisement. Data were collected through observation, documentation, and
literature review. The findings reveal that humanization is reflected in the support
for accessibility to Braille Qur'an for visually impaired individuals, liberation is
seen in the efforts to remove social and spiritual barriers faced by this group, and
transcendence is manifested in the emphasis on spiritual connection as a
foundation for performing good deeds. This study concludes that the advertisement
embodies social and religious values that align with the majority population in
Indonesia. This research contributes to understanding the application of prophetic
values in media communication.
date: 2025-01-16
date_type: published
pages: 146
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Tia Enjelina, NIM.: 20107030043  (2025) REPRESENTASI NILAI ILMU SOSIAL PROFETIK DALAM IKLAN (ANALISIS SEMIOTIKA IKLAN YOUTUBE WARDAH “BERSAMA LEBIH BERMAKNA”).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/70618/1/20107030043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/70618/2/20107030043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf