TY  - THES
N1  - Alip Kunandar, S.Sos., M.Si.
ID  - digilib70619
UR  - https://digilib.uin-suka.ac.id/id/eprint/70619/
A1  - Dhafin Pradana Putra, NIM.: 20107030056
Y1  - 2025/01/31/
N2  - Currently, Fabrizio Romano is recognized as one of the most successful and
influential football journalists in the world. He has made a significant impact on
the football industry, particularly in the field of transfer news. Since entering the
world of football transfers at the age of 19, he has become widely known for his
signature phrase, "Here We Go," which fans eagerly anticipate during the transfer
season. Fabrizio consistently provides the latest updates on football transfers
through his personal social media accounts, including X (formerly Twitter). On the
platform, he has amassed over 22 million followers, making him the football
journalist with the largest following on X. This research examines the influence of
motives for using X @FabrizioRomano on fulfilling customers' football transfers
information needs by applying the Uses and Effects Theory. This research uses a
quantitative method with a simple random sampling technique through a
questionnaire distributed to 100 respondents. The research results show that every
1% increase in the value of media use motives contributes to an increase in the
fulfillment of information needs by 67.3%. And the motive for using media
contributes 53.6% to fulfilling information needs, while 46.4% is influenced by
other variables that were not tested. These results emphasize the importance of X
@FabrizioRomano as a source of football transfers information, as well as its
implications in optimizing content and marketing strategies for digital information
service provider
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Uses and Effects
KW  -  Penggunaan Media
KW  -  Kebutuhan Informasi
KW  -  Media Sosial X
M1  - skripsi
TI  - PENGARUH MOTIF PENGGUNAAN MEDIA X @FABRIZIOROMANO TERHADAP PEMENUHAN KEBUTUHAN INFORMASI TRANSFER SEPAK BOLA (SURVEI PADA PENGIKUT AKUN X @FABRIZIOROMANO)
AV  - restricted
EP  - 139
ER  -