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primary topic: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO)

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO)
type: Thesis
type: Article
abstract: The power of social media significantly influences tourist perceptions and decision-making through online interactions, reviews, and recommendations. This study examines the influence of Electronic Word of Mouth (E-WOM) on social media Instagram, on the visiting decisions of tourists following the @visitkulonprogo account in Kulon Progo Regency. Using the Stimulus-Response (S-R) theory, this study analyzes how E-WOM serves as a stimulus that impacts tourists’ responses in making travel decisions. A quantitative research approach was applied, and data were collected through surveys distributed to 100 respondents who actively engage with @visitkulonprogo. The data were analyzed using a simple linear regression method to measure the impact of E-WOM on visitation decisions. The findings reveal a significant positive relationship between E-WOM and tourists’ visiting decisions (R² = 0.436), meaning that E-WOM accounts for 43.6% of the variance in visitation decisions. This implies that positive online reviews, engagement, and discussions on Instagram play a crucial role in shaping tourists' perceptions, enhancing destination attractiveness, and increasing the likelihood of visiting Kulon Progo. These findings underscore the importance of strategic E-WOM management in digital tourism marketing. Effective utilization of social media as a promotional tool can strengthen destination branding and attract more visitors. Stakeholders in the tourism industry should optimize digital marketing strategies by fostering positive online interactions and encouraging tourists to share authentic experiences, ultimately enhancing tourism growth in Kulon Progo Regency.
date: 2025-03-26
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
has version: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
has published: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
has document: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
type: Document
has file: 20107030071_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 20107030071_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 20107030071 Salma Faiqah Anggraeni
type: Person
given name: NIM.: 20107030071
family name: Salma Faiqah Anggraeni

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
type: Document
is version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
is volatile version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
type: Document
is version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
is volatile version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
ispreview thumbnail version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
type: Document
is version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
is volatile version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
type: Document
is version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
is volatile version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
issmall thumbnail version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
type: Document
is version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
is volatile version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
islightbox thumbnail version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
type: Document
is version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
is volatile version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
ispreview thumbnail version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
type: Document
is version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
is volatile version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
ismedium thumbnail version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Other)
type: Document
is version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
is volatile version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
issmall thumbnail version of: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO) (Text)
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primary topic: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG (SURVEY PADA WISATAWAN PENGIKUT AKUN INSTAGRAM @VISITKULONPROGO DI KABUPATEN KULON PROGO)

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept