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PERSEPSI GENERASI Z TERHADAP CITRA DIRI GANJAR PRANOWO MELALUI INSTAGRAM DALAM PEMILIHAN PRESIDEN DI INDONESIA TAHUN 2024
Generation Z contributed and actively participated in the presidential election in Indonesia in 2024. All information about the presidential election can be easily accessed through various platforms, one of wich is the self – image of presidential candidates. Ganjar Pranowo as a presidential candidate utilizes Instagram as a medium to campaign and show his positive self – image to influence the views and perceptions of the wider community, especially generation Z. Ganjar Pranowo’s Instagram has been active since he became a politician. The purpose of this study is to analyze generation Z’s perception of Ganjar Pranowo’s self – image through Instagram in the 2024 presidential elecyion in Indonesia and to identify factors that influence generation Z’s perception of Ganjar Pranowo’s self – image on Instagram. This research uses qualitative research methods using in – depth observations and interviews to get the results of the objectives that researchers write. This research uses Harvey and Smith’s social perception theory. Ganjar Pranowo’s self – image can be seen through Instagram content such as posts, captions, reels, and comments on each content that has been posted. These contents will affect the survey results in the presidential general election in 2024. This finding ca be taken into consideration by politicians to maximize social media so that it is easier to approach young voters, especially from generation Z. The result of these findings show that Generation Z perception is influenced by Ganjar Pranowo’s experience as governor in Central Java. Ganjar Pranowo has a behavior that is close and mingles with the people, especially among young people, especially generation Z. Ganjar Pranowo’s Instagram content becomes a reference for generation Z to perceive whether or not Ganjar Pranowo deserves to be president. After the election process, Ganjar Pranowo’s behavior is still the same as when he was the governor of Central Java and remains populist, expect that he does not post on Instagram as much as during the campaign period.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
PERSEPSI GENERASI Z TERHADAP CITRA DIRI GANJAR PRANOWO MELALUI INSTAGRAM DALAM PEMILIHAN PRESIDEN DI INDONESIA TAHUN 2024 (Text)
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