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primary topic: STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM

STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM
type: Thesis
type: Article
abstract: This study examines the application of the PESO Model (Paid, Earned, Shared, Owned Media) in the promotional strategy of New Rivermoon Adventure Resto & Fun on Instagram. As a newly established tourist destination launched in 2021 in Klaten, Central Java, New Rivermoon requires an effective digital promotion strategy to increase awareness and attract visitors. This research employs a descriptive case study method, with data collection techniques including in-depth interviews, online observations, and document analysis. Data analysis follows Miles and Huberman’s interactive model, with validation through source triangulation. The findings indicate that the implementation of the PESO Model includes: (1) Paid Media, utilizing Instagram Ads and influencer collaborations to expand promotional reach; (2) Earned Media, consisting of visitor reviews and media coverage that enhance credibility; (3) Shared Media, optimized through hashtags and user-generated content to boost engagement; and (4) Owned Media, managed through the official Instagram account with high-quality content. The primary challenges involve coordinating various media types and measuring strategy effectiveness. This study recommends the development of a structured content calendar, a sustainable influencer program, an integrated hashtag campaign, and improvements in visual quality and storytelling to maximize promotional impact on Instagram.
date: 2025-02-05
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Text)
has version: STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Text)
has published: STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Text)
has document: STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Text)
type: Document
has file: 19107030091_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
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STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 19107030091 Muhammad Afif Farhan
type: Person
given name: NIM.: 19107030091
family name: Muhammad Afif Farhan

STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
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STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
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STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
type: Document
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STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
type: Document
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STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
type: Document
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STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
type: Document
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STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
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is volatile version of: STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Text)
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STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM (Other)
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HTML Summary of #70655 STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM
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primary topic: STRATEGI MODEL PESO DALAM MERANCANG PROMOSI PADA OBJEK WISATA NEW RIVERMOON ADVENTURE RESTO & FUN DI INSTAGRAM

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept