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POLA KOMUNIKASI LEMBAGA DAKWAH ISLAM INDONESIA (LDII) DI KOTA KUPANG NUSA TENGGARA TIMUR
he Indonesian Islamic Da'wah Institute (LDII) in Kupang City has an important role in spreading the teachings of Islam through various effective communication patterns. In the modern era, communication is the main key in supporting da'wah activities in order to reach out to the wider community. The communication patterns applied by LDII reflect adaptation to the needs of the community, both through direct interaction and utilization of digital media. Therefore, this research aims to analyze LDII's communication strategy in proselytizing, challenges faced, and solutions applied in facing social dynamics in Kupang City. This research uses a qualitative approach with descriptive method. Data were collected through interviews with LDII representatives, observation of da'wah activities, and analysis of related documents. The data analysis techniques used were data reduction, data presentation, and conclusion drawing. With this method, this research seeks to deeply understand the communication patterns applied in the dissemination of Islamic teachings in the LDII environment in Kupang City. The results showed that LDII applied communication patterns applied by LDII Kupang City in its da'wah reflected a flexible and adaptive approach to the needs of the community. Interpersonal communication pattern, da'wah is done through direct interaction between the preacher and the congregation. Intra-personal communication pattern, LDII plays a role in building individual awareness of Islamic teachings. Public communication pattern, LDII delivers da'wah to the wider community through various open recitation forums, lectures in mosques, religious seminars, and Islamic-based social activities. LDII organizational communication pattern is reflected in a well-organized structure, where each preacher has certain roles and responsibilities in spreading da'wah. Mass communication pattern, LDII combines conventional and digital methods to disseminate Islamic teachings. xiii The conclusion of this research is that LDII's interpersonal, intrapersonal, public, organizational and mass communication patterns are reflected in its face-to-face communication process through routine recitation, personal approach to the community, as well as the use of digital technology such as Zoom and social media to reach more audiences. In addition, communication in LDII is tailored to the age group, such as memorization method for children, interactive approach for teenagers, and dialogical method for the elderly. Despite facing challenges such as the effectiveness of delivery to diverse audiences, LDII continues to adjust its da'wah strategies to be more relevant and easily accepted by the community. Keywords: Communication Pattern, Da'wah, LDII, Digital Communication, Kupang City.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
NIM: 18102010068 Muhammad Ma’ruf Hidayatullah
POLA KOMUNIKASI LEMBAGA DAKWAH ISLAM INDONESIA (LDII) DI KOTA KUPANG NUSA TENGGARA TIMUR (Text)
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Komunikasi Islam