The repository administrator has not yet configured an RDF license.
ENDORSEMENT DIGITAL PRODUK SKINCARE DALAM PERSPEKTIF HADIS
In the world of business transactions, Islam emphasizes the importance of honesty and transparency for all parties involved, including producers, marketers, and advertisers. However, in modern marketing practices, especially through endorsements on social media, elements of ghara>r (uncertainty or deception) are often found, where products are promoted with claims that lack scientific evidence. One concerning phenomenon is the promotion of skincare products with exaggerated testimonials that can mislead consumers. Therefore, this study aims to understand the prohibition of ghara>r in hadith and its relevance to endorsement practices in the sale of skincare products. This study uses a qualitative method with a hadith study approach. The hadith analyzed is narrated by Imam Muslim regarding the prohibition of ghara>r (uncertainty or deception) in business transactions. To examine this hadith, the study follows Yusuf Al-Qardhawi’s method, which includes understanding it in line with the Qur'an, collecting related hadiths, and analyzing its background and context. Additionally, this research reviews the authenticity of the hadith’s sanad (chain of narration) and matan (content) to ensure its reliability in preventing harmful transaction practices. The research findings show that the hadith on the prohibition of ghara>r strongly warns against non-transparent business practices, including skincare product endorsements. Using Yusuf Al-Qardhawi’s method, the study found that this hadith remains relevant in the modern context as it upholds the principle of honesty in transactions. Therefore, endorsements should provide accurate information to prevent consumer harm and align with Islamic values.
FAKULTAS USHULUDDIN DAN PEMIKIRAN ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
ENDORSEMENT DIGITAL PRODUK SKINCARE DALAM PERSPEKTIF HADIS (Text)
ENDORSEMENT DIGITAL PRODUK SKINCARE DALAM PERSPEKTIF HADIS (Other)
HTML Summary of #70810 ENDORSEMENT DIGITAL PRODUK SKINCARE DALAM PERSPEKTIF HADIS