eprintid: 70810
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/08/10
datestamp: 2025-04-14 06:52:07
lastmod: 2025-04-14 06:52:07
status_changed: 2025-04-14 06:52:07
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Ulfah Fauziati, NIM.: 21105050047
title: ENDORSEMENT DIGITAL PRODUK SKINCARE DALAM PERSPEKTIF HADIS
ispublished: pub
subjects: 297.125
divisions: jur_ih
full_text_status: restricted
keywords: Gharar, Endorsement, Iklan.
note: Achmad Dahlan LC., M.A
abstract: In the world of business transactions, Islam emphasizes the importance of honesty and transparency for all parties involved, including producers, marketers, and advertisers. However, in modern marketing practices, especially through endorsements on social media, elements of ghara>r (uncertainty or deception) are often found, where products are promoted with claims that lack scientific evidence. One concerning phenomenon is the promotion of skincare products with exaggerated testimonials that can mislead consumers. Therefore, this study aims to understand the prohibition of ghara>r in hadith and its relevance to endorsement practices in the sale of skincare products.
This study uses a qualitative method with a hadith study approach. The hadith analyzed is narrated by Imam Muslim regarding the prohibition of ghara>r (uncertainty or deception) in business transactions. To examine this hadith, the study follows Yusuf Al-Qardhawi’s method, which includes understanding it in line with the Qur'an, collecting related hadiths, and analyzing its background and context. Additionally, this research reviews the authenticity of the hadith’s sanad (chain of narration) and matan (content) to ensure its reliability in preventing harmful transaction practices.
The research findings show that the hadith on the prohibition of ghara>r strongly warns against non-transparent business practices, including skincare product endorsements. Using Yusuf Al-Qardhawi’s method, the study found that this hadith remains relevant in the modern context as it upholds the principle of honesty in transactions. Therefore, endorsements should provide accurate information to prevent consumer harm and align with Islamic values.
date: 2025-01-10
date_type: published
pages: 106
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS USHULUDDIN DAN PEMIKIRAN ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Ulfah Fauziati, NIM.: 21105050047  (2025) ENDORSEMENT DIGITAL PRODUK SKINCARE DALAM PERSPEKTIF HADIS.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/70810/1/21105050047_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/70810/2/21105050047_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf