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primary topic: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL

STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL
type: Thesis
type: Article
abstract: The purpose of this research is to find out how the branding strategy carried out by the HNI company can increase brand awareness of the Halal Industry. This research is qualitative research which is useful for providing information, facts and data related to branding strategies carried out by HNI Companies. The data sources used are primary and secondary data types, the data collection techniques used in this research are observation, interviews, and documentation. Based on the discussion in this study, the results of the study can be concluded that the branding strategy carried out by the HNI company has fulfilled the components of brand awareness theory. Where the strategies carried out by HNI are the PCA method (Wear, Story, Invite), Home Sharing and Boss (Business Oppurtunity Success Seminar), Publication through social media, Industry Relations and Government Affairs, Member Promotion, and Member Relations and Public Service Activities Keywords: Branding Strategy, Brand Awareness, HNI.
date: 2025-03-10
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
has version: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
has published: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
has document: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
subject: Penyiaran Islam

STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
type: Document
has file: 21102010005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21102010005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21102010005 Risma Tia Agustina
type: Person
given name: NIM.: 21102010005
family name: Risma Tia Agustina

STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
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STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
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is version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
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STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
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is version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
is volatile version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
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STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
type: Document
is version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
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STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
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is version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
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STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
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is version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
is volatile version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
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STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
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is version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
is volatile version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
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STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Other)
type: Document
is version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
is volatile version of: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL (Text)
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primary topic: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL

Penyiaran Islam
type: Concept