eprintid: 70857
rev_number: 8
eprint_status: archive
userid: 12241
dir: disk0/00/07/08/57
datestamp: 2025-04-17 02:01:01
lastmod: 2025-04-17 02:01:01
status_changed: 2025-04-17 02:01:01
type: thesis
metadata_visibility: show
contact_email: durisofwan786@gmail.com
creators_name: Risma Tia Agustina, NIM.: 21102010005
title: STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL
ispublished: pub
subjects: PA
divisions: jur_kpi
full_text_status: restricted
keywords: Branding Strategy, Brand Awareness, HNI.
note: anang Mizwar Hasyim S.sos., M.Si.
abstract: The purpose of this research is to find out how the branding strategy carried out by the HNI company can increase brand awareness of the Halal Industry. This research is qualitative research which is useful for providing information, facts and data related to branding strategies carried out by HNI Companies. The data sources used are primary and secondary data types, the data collection techniques used in this research are observation, interviews, and documentation. Based on the discussion in this study, the results of the study can be concluded that the branding strategy carried out by the HNI company has fulfilled the components of brand awareness theory. Where the strategies carried out by HNI are the PCA method (Wear, Story, Invite), Home Sharing and Boss (Business Oppurtunity Success Seminar), Publication through social media, Industry Relations and Government Affairs, Member Promotion, and Member Relations and Public Service Activities
Keywords: Branding Strategy, Brand Awareness, HNI.
date: 2025-03-10
date_type: published
pages: 104
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: skripsi
thesis_name: other
citation:   Risma Tia Agustina, NIM.: 21102010005  (2025) STRATEGI BRANDING PT HNI (HALAL NETWORK INTERNATIONAL) DALAM MENINGKATKAN BRAND AWARENESS INDUSTRI HALAL.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/70857/1/21102010005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/70857/2/21102010005_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf