relation: https://digilib.uin-suka.ac.id/id/eprint/71000/ title: PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA creator: Sifa Rohmatika, NIM.: 21108030065 subject: Manajemen Keuangan Syariah description: This study aims to determine the effect of attitude, herding behavior, locus of control, and loss aversion on ESG-based investment interest with ecoliteracy as a moderating variable on Generation Z in Indonesia. The sampling technique used is purposive sampling technique with certain provisions, which was carried out on 196 generation z respondents in Indonesia. This study uses a quantitative method with PLS-SEM analysis with SmartPLS. The results of this study indicate that attitude and herding behavior have a positive and significant effect on ESG-based investment interest, while locus of control and loss aversion do not have a significant effect on ESG-based investment interest. Ecoliteracy as a moderating variable successfully weakens the effect of loss aversion on ESG-based investment interest and fails to strengthen the effect of attitude, herding behavior and locus of control on ESG-based investment interest on Generation Z in Indonesia Keywords: Attitude, Herding Behavior, Locus of Contol, Loss Aversion, Ecoliteracy, Investment Interest date: 2025-04-15 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/71000/1/21108030065_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/71000/2/21108030065_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf identifier: Sifa Rohmatika, NIM.: 21108030065 (2025) PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA. Skripsi thesis, UIN SUNAN KALIJAGAYOGYAKARTA.