%0 Thesis
%9 Skripsi
%A Sifa Rohmatika, NIM.: 21108030065
%B FALUTAS EKONOMI DAN BISNIS ISLAM
%D 2025
%F digilib:71000
%I UIN SUNAN KALIJAGAYOGYAKARTA
%K Attitude, Herding Behavior, Locus of Contol, Loss Aversion,  Ecoliteracy, Investment Interest
%P 170
%T PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN  LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA
%U https://digilib.uin-suka.ac.id/id/eprint/71000/
%X This study aims to determine the effect of attitude, herding behavior, locus  of control, and loss aversion on ESG-based investment interest with ecoliteracy as  a moderating variable on Generation Z in Indonesia. The sampling technique used  is purposive sampling technique with certain provisions, which was carried out on  196 generation z respondents in Indonesia. This study uses a quantitative method  with PLS-SEM analysis with SmartPLS. The results of this study indicate that  attitude and herding behavior have a positive and significant effect on ESG-based  investment interest, while locus of control and loss aversion do not have a  significant effect on ESG-based investment interest. Ecoliteracy as a moderating  variable successfully weakens the effect of loss aversion on ESG-based investment  interest and fails to strengthen the effect of attitude, herding behavior and locus of  control on ESG-based investment interest on Generation Z in Indonesia  Keywords: Attitude, Herding Behavior, Locus of Contol, Loss Aversion,  Ecoliteracy, Investment Interest
%Z Anniza Citra Prajasari,S.E.I.,M.A