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PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA
This study aims to determine the effect of attitude, herding behavior, locus of control, and loss aversion on ESG-based investment interest with ecoliteracy as a moderating variable on Generation Z in Indonesia. The sampling technique used is purposive sampling technique with certain provisions, which was carried out on 196 generation z respondents in Indonesia. This study uses a quantitative method with PLS-SEM analysis with SmartPLS. The results of this study indicate that attitude and herding behavior have a positive and significant effect on ESG-based investment interest, while locus of control and loss aversion do not have a significant effect on ESG-based investment interest. Ecoliteracy as a moderating variable successfully weakens the effect of loss aversion on ESG-based investment interest and fails to strengthen the effect of attitude, herding behavior and locus of control on ESG-based investment interest on Generation Z in Indonesia Keywords: Attitude, Herding Behavior, Locus of Contol, Loss Aversion, Ecoliteracy, Investment Interest
FALUTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGAYOGYAKARTA
PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA (Text)
PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA (Other)
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