%A NIM.: 21108030065 Sifa Rohmatika
%O Anniza Citra Prajasari,S.E.I.,M.A
%T PENGARUH SIKAP, HERDING BEHAVIOR, LOCUS OF CONTROL DAN
LOSS AVERSION TERHADAP MINAT INVESTASI BERBASIS ESG DENGAN ECOLITERACY SEBAGAI VARIABEL MODERASI PADA GENERASI Z DI INDONESIA
%X This study aims to determine the effect of attitude, herding behavior, locus
of control, and loss aversion on ESG-based investment interest with ecoliteracy as
a moderating variable on Generation Z in Indonesia. The sampling technique used
is purposive sampling technique with certain provisions, which was carried out on
196 generation z respondents in Indonesia. This study uses a quantitative method
with PLS-SEM analysis with SmartPLS. The results of this study indicate that
attitude and herding behavior have a positive and significant effect on ESG-based
investment interest, while locus of control and loss aversion do not have a
significant effect on ESG-based investment interest. Ecoliteracy as a moderating
variable successfully weakens the effect of loss aversion on ESG-based investment
interest and fails to strengthen the effect of attitude, herding behavior and locus of
control on ESG-based investment interest on Generation Z in Indonesia
Keywords: Attitude, Herding Behavior, Locus of Contol, Loss Aversion,
Ecoliteracy, Investment Interest
%K Attitude, Herding Behavior, Locus of Contol, Loss Aversion,
Ecoliteracy, Investment Interest
%D 2025
%I UIN SUNAN KALIJAGAYOGYAKARTA
%L digilib71000