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DETERMINAN KINERJA OPERASIONAL USAHA KULINER HALAL KHAS KABUPATEN PONOROGO
This study aims to determine the determinants of operational performance of halal culinary businesses typical of Ponorogo district. The approach used is a mix method, which is a combination of quantitative and qualitative research methods with a sequential explanatory design. The quantitative research sample was 105 respondents and analyzed through SEM-PLS. Furthermore, five respondents were interviewed to obtain qualitative data analyzed using NVivo 14. The results showed that ownership of halal certificates, innovation capabilities, and business location had a positive and significant effect on the operational performance of halal culinary businesses typical of Ponorogo district. However, social capital and digital transformation have a positive but insignificant effect on the operational performance of halal culinary businesses typical of the Ponorogo district.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
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