%0 Thesis
%9 Skripsi
%A Rizky Permana Putra, NIM.: 20107030135
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2025
%F digilib:71299
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Komunikasi Pemasaran, Promosi, Model Komunikasi AISAS, Instagram
%P 127
%T STRATEGI PROMOSI BERBASIS MODEL AISAS PADA AKUN INSTAGRAM @BENGKELPAKYONO (STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM BENGKEL PAK YONO)
%U https://digilib.uin-suka.ac.id/id/eprint/71299/
%X The rapid development of technology and social media has transformed the  way businesses promote their services and products. This study aims to analyze the  implementation of the AISAS model (Attention, Interest, Search, Action, Share) in  creative content on the Instagram account @bengkelpakyono as a strategy to  promote motorcycle workshop services and products. Using a descriptive  qualitative method, data were collected through observation, interviews, and  documentation. The data were then analyzed using the Miles and Huberman model,  while data validity was ensured through source triangulation. The findings show  that @bengkelpakyono successfully utilizes Instagram features, such as posts,  Reels, stories, comments, and highlights to attract audience engagement and  enhance promotional effectiveness in line with the AISAS framework. This strategy  has led to increased brand awareness and customer visits, proving the effectiveness  of creative content in digital promotion.
%Z Dr. Rika Lusri Virga, SIP., M.A.