TY  - THES
N1  - Dr. Rika Lusri Virga, SIP., M.A.
ID  - digilib71299
UR  - https://digilib.uin-suka.ac.id/id/eprint/71299/
A1  - Rizky Permana Putra, NIM.: 20107030135
Y1  - 2025/04/29/
N2  - The rapid development of technology and social media has transformed the
way businesses promote their services and products. This study aims to analyze the
implementation of the AISAS model (Attention, Interest, Search, Action, Share) in
creative content on the Instagram account @bengkelpakyono as a strategy to
promote motorcycle workshop services and products. Using a descriptive
qualitative method, data were collected through observation, interviews, and
documentation. The data were then analyzed using the Miles and Huberman model,
while data validity was ensured through source triangulation. The findings show
that @bengkelpakyono successfully utilizes Instagram features, such as posts,
Reels, stories, comments, and highlights to attract audience engagement and
enhance promotional effectiveness in line with the AISAS framework. This strategy
has led to increased brand awareness and customer visits, proving the effectiveness
of creative content in digital promotion.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Komunikasi Pemasaran
KW  -  Promosi
KW  -  Model Komunikasi AISAS
KW  -  Instagram
M1  - skripsi
TI  - STRATEGI PROMOSI BERBASIS MODEL AISAS PADA AKUN INSTAGRAM @BENGKELPAKYONO (STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM BENGKEL PAK YONO)
AV  - restricted
EP  - 127
ER  -