eprintid: 71299
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/12/99
datestamp: 2025-06-11 07:11:13
lastmod: 2025-06-11 07:11:13
status_changed: 2025-06-11 07:11:13
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Rizky Permana Putra, NIM.: 20107030135
title: STRATEGI PROMOSI BERBASIS MODEL AISAS PADA AKUN INSTAGRAM @BENGKELPAKYONO (STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM BENGKEL PAK YONO)
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Komunikasi Pemasaran, Promosi, Model Komunikasi AISAS, Instagram
note: Dr. Rika Lusri Virga, SIP., M.A.
abstract: The rapid development of technology and social media has transformed the
way businesses promote their services and products. This study aims to analyze the
implementation of the AISAS model (Attention, Interest, Search, Action, Share) in
creative content on the Instagram account @bengkelpakyono as a strategy to
promote motorcycle workshop services and products. Using a descriptive
qualitative method, data were collected through observation, interviews, and
documentation. The data were then analyzed using the Miles and Huberman model,
while data validity was ensured through source triangulation. The findings show
that @bengkelpakyono successfully utilizes Instagram features, such as posts,
Reels, stories, comments, and highlights to attract audience engagement and
enhance promotional effectiveness in line with the AISAS framework. This strategy
has led to increased brand awareness and customer visits, proving the effectiveness
of creative content in digital promotion.
date: 2025-04-29
date_type: published
pages: 127
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Rizky Permana Putra, NIM.: 20107030135  (2025) STRATEGI PROMOSI BERBASIS MODEL AISAS PADA AKUN INSTAGRAM @BENGKELPAKYONO (STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM BENGKEL PAK YONO).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/71299/1/20107030135_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/71299/2/20107030135_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf