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primary topic: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA)

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA)
type: Thesis
type: Article
abstract: A fashion brand needs to be competitive and adaptable to survive and thrive. Since its inception in 2009, TNGR DEADLY has been operating in Yogyakarta and has shown how to survive in the face of strong competition from other local brands. TNGR DEADLY has implemented various marketing processes and strategies to improve its competitiveness. In the fashion industry, maintaining consistency in product concepts and themes is a complex challenge in an effort to attract attention and maintain customer loyalty. This research aims to describe in depth consumer perceptions of the brand image of TNGR DEADLY products. This study uses the brand image theory proposed by Kevin Lane Keller. The method applied is a qualitative descriptive approach with an interpretative paradigm. The data in this study were analyzed through a process of data reduction to conclusion drawing, which was obtained through interview techniques, observation, and literature study. The results revealed that the majority of informants have a positive perception of TNGR DEADLY's brand image. Informants identify this brand as a bold brand, represents young people, and has a strong identity. As part of the fashion industry, TNGR DEADLY has succeeded in building a solid brand positioning by being a pioneer in the use of designs with loud music nuances and reflecting young people's hobbies.
date: 2025-04-29
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
has version: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
has published: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
has document: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
subject: 658.802 Komunikasi - Pemasaran

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
type: Document
has file: 20107030138_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 20107030138_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 20107030138 Fahrizal Satriarga
type: Person
given name: NIM.: 20107030138
family name: Fahrizal Satriarga

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
type: Document
is version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
is volatile version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
islightbox thumbnail version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
type: Document
is version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
is volatile version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
ispreview thumbnail version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
type: Document
is version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
is volatile version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
ismedium thumbnail version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
type: Document
is version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
is volatile version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
issmall thumbnail version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
type: Document
is version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
is volatile version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
islightbox thumbnail version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
has file: lightbox.jpg
has part: lightbox.jpg

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
type: Document
is version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
is volatile version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
ispreview thumbnail version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
has file: preview.jpg
has part: preview.jpg

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
type: Document
is version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
is volatile version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
ismedium thumbnail version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
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has part: medium.jpg

PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Other)
type: Document
is version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
is volatile version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
issmall thumbnail version of: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA) (Text)
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HTML Summary of #71300 PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA)
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primary topic: PERSEPSI KONSUMEN DALAM BRAND IMAGE PRODUK TEENAGER DEADLY (STUDI DESKRIPTIF KUALITATIF PADA KONSUMEN TEENAGER DEADLY DI YOGYAKARTA)

658.802 Komunikasi - Pemasaran
type: Concept