%0 Thesis
%9 Skripsi
%A Intan Wahyuningtiyas, NIM.: 21102010067
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2025
%F digilib:71434
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Framing, Narasi Isu Gender, Kesetaraan Gender, Instagram
%P 129
%T STUDI FRAMING KOMPARASI ISU GENDER NARASI KONTEN INSTAGRAM @LAKILAKIBARU DAN @RIFKAANNISA_WCC
%U https://digilib.uin-suka.ac.id/id/eprint/71434/
%X The Instagram accounts @lakilakibaru and @rifkaannisa_wcc are two examples of gender organizations that currently use social media as a strategy to voice gender equality. This study aims to identify and compare how the narrative content of both accounts relates to gender issues. The study employs William A. Gamson's framing model with a qualitative approach. Data was collected through the analysis of ten infographic contents using the framing tool on each Instagram account from August to December 2024. The results of the study indicate that the Instagram account @lakilakibaru emphasizes the importance of men's active participation in building gender equality. Meanwhile, the Instagram account @rifkaannisa_wcc emphasizes the importance of women's empowerment and the protection of women's rights. The results of the comparison of the two accounts discuss the same issue, but their focus differs in conveying the message of gender equality.
%Z Taufik Rahman, M.Sos.