%0 Thesis %9 Skripsi %A Zirny Rosida Kabir, NIM.: 21102010081 %B FAKULTAS DAKWAH DAN KOMUNIKASI %D 2025 %F digilib:71435 %I UIN SUNAN KALIJAGA YOGYAKARTA %K Peran Ayah, Nilai-Nilai Islam, Roland Barthes %P 130 %T PERAN AYAH DALAM MENANAMKAN NILAI-NILAI ISLAM PADA AKUN INSTAGRAM @BABEHEJI %U https://digilib.uin-suka.ac.id/id/eprint/71435/ %X This study aims to determine the role of fathers in instilling Islamic values represented on the Instagram account @babeheji. The background of this study is the phenomenon of fatherlessness and the importance of father involvement in child care. This research is a type of qualitative research with Roland Barthes' semiotic analysis method to examine the meaning of signs in social media content. The data collection techniques used are media observation, documentation and literature studies. The results of the study show that @babeheji content represents the role of fathers in various aspects of children's lives. These roles include the role of fathers as economic providers, friends and playmates, caregivers, teachers and role models, monitors and discipliners, and protectors, as well as instilling religious values. Islamic values found in the content include values of faith, worship, morals, and social. However, there is a classification of the depiction of the role of fathers and the instillation of Islamic values, namely the most prominent and the less emphasized. The prominent roles of fathers, such as the role as teacher and role model, caregiver, and friend and playmate. While the roles of fathers that are less emphasized are the roles as economic providers, monitors and discipliners, and protectors. In terms of Islamic values, moral and social values are the most clearly highlighted. The Islamic values that are less emphasized are the values of faith and worship. Overall, the Instagram account @babeheji represents a model of a Muslim father who is not only active in the public sphere, but also fully involved in domestic care, becoming a communicative and loving spiritual role model for his child in the digital era. %Z Taufik Rahman, M.Sos.