eprintid: 71470
rev_number: 12
eprint_status: archive
userid: 12460
dir: disk0/00/07/14/70
datestamp: 2025-07-01 02:31:46
lastmod: 2025-07-01 02:31:46
status_changed: 2025-07-01 02:31:46
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Bagas Nur Rohmad, NIM.: 21102040017
title: STRATEGI PENINGKATAN KEPERCAYAAN MUZAKKI DALAM MEMBAYAR ZAKAT: STUDI DI BAITUL MAAL NURUL ASHRI DERESAN YOGYAKARTA
ispublished: pub
subjects: 297.54
divisions: jur_md
full_text_status: restricted
keywords: Trustisme, Peningkatan Kepercayaan, Muzakki
note: Munif Solihan, MPA
abstract: Increasing the trust of muzakki is the key to the success of zakat institutions in establishing long-term relationships and maintaining their reputation. Baitul Maal Nurul Ashri Deresan Yogyakarta has implemented strategies such as transparency of reports on social media and existing programs to strengthen the trust and comfort of muzakki. This study aims to analyze the implementation of this trust-building strategy in order to increase muzakki loyalty and the effectiveness of zakat management.
This study uses a case study approach at Baitul Maal Nurul Ashri Deresan Yogyakarta. Primary data were collected through interviews with administrators, while secondary data came from document archives. Collection techniques include interviews, non-participatory observation, and documentation. Data analysis was carried out systematically to identify elements of strategy, strengths, weaknesses, opportunities, and threats.
This study succeeded in finding the Integration of the components of Strategy Theory and Trustism Principles which were then supported by indicators that were proven to be effective in building muzakki trust. The SWOT analysis shows strengths in digitalization and transparency, weaknesses in legality and reporting, opportunities to increase muzakki legality, and threats of dependence on external partners. Meanwhile, this study recommends strengthening legality, improving reporting quality, and maintaining open communication. With a structured strategy, Baitul Maal Nurul Ashri Deresan Yogyakarta can increase muzakki loyalty and the sustainability of the zakat program.
date: 2025-06-02
date_type: published
pages: 130
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: skripsi
thesis_name: other
citation:   Bagas Nur Rohmad, NIM.: 21102040017  (2025) STRATEGI PENINGKATAN KEPERCAYAAN MUZAKKI DALAM MEMBAYAR ZAKAT: STUDI DI BAITUL MAAL NURUL ASHRI DERESAN YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/71470/1/21102040017_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/71470/2/21102040017_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf