%0 Thesis
%9 Masters
%A Nurazizah, NIM.: 21202012013
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2025
%F digilib:71477
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Strategi Komunikasi, Perkawinan Anak, Pemerintah Desa, Komunikasi Pembangunan
%P 197
%T STRATEGI KOMUNIKASI PEMERINTAH DESA MASMAS  KECAMATAN BATUKLIANG UTARA DALAM UPAYA MENCEGAH  PERKAWINAN ANAK
%U https://digilib.uin-suka.ac.id/id/eprint/71477/
%X This study aims to explore and analyze the communication strategies implemented by  the Village Government of Masmas, Batukliang Utara Subdistrict, Central Lombok  Regency, in efforts to prevent child marriage. Child marriage remains a complex social  issue in this region, primarily driven by economic hardship, low levels of education,  cultural norms, and limited reproductive health literacy. This research employs a  qualitative approach using a case study method. Data were collected through  observation, in-depth interviews, and documentation.  The findings reveal that the village government's communication strategy is  multisectoral and participatory, involving the Children’s Forum, SAPA Forum (Safe  Women and Children), the Subuh Prayer Movement (GSB), social media platforms,  as well as outreach to schools. Interpersonal and group communication approaches are  used to strengthen community engagement, while mass communication via social  media helps reach a broader youth audience. Communication components, including  communicators, messages, media, and audiences, are strategically structured to align  with local contexts and the characteristics of the target population. The effectiveness  of this strategy is evidenced by the reduction in child marriage dispensation cases,  from 9 cases in 2022 to zero cases by early 2024. Supporting factors include the  commitment of village leadership, community participation, and the presence of youth  and women empowerment forums. Barriers identified include strong traditional  cultural norms, limited infrastructure, and low levels of digital and educational literacy.  This research highlights the importance of a development communication approach  that is dialogical, educational, and community-based in transforming social norms  related to child marriage. Well-planned and collaborative communication strategies  have proven effective in fostering collective awareness and establishing new norms  that better protect children's futures.
%Z Dr.H. Hamdan Daulay, M.Si., M.A