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primary topic: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah

STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah
type: Thesis
type: Article
abstract: This study discusses Hanan Attaki's Da'wah Strategy in motivating Generation Z using the Attention, Relevance, Confidence, Satisfaction (ARCS) Model on the TikTok account @ayah_amanah. The strategy used here is the focus of this study, namely the use of the Attention, Relevance, Confidence, Satisfaction (ARCS) Model in Ustadz Hanan Attaki's da'wah towards Generation Z. Hanan Attaki's da'wah communication is one example of an effort to convey a motivational message that is relevant, relatable to daily life, and accepted and understood by Generation Z, making his da'wah highly popular among the congregation/audience. This study aims to analyze the da'wah strategy used by Ustadz Hanan Attaki on his TikTok account @ayah_amanah using the Attention, Relevance, Confidence, Satisfaction (ARCS) model towards Generation Z. Additionally, this study aims to identify the strategies used by Hanan Attaki in conveying motivational messages to Generation Z and to understand how Generation Z responds to these messages. The research method employs documentation and observation (monitoring) of da'wah content through the TikTok account @ayah_amanah. This study uses message analysis techniques to obtain research results. Furthermore, to ensure the validity of the research data, the data obtained also employs data validity techniques consisting of source triangulation. The research findings reveal that Hanan Attaki's Da'wah Strategy in motivating Generation Z using the Attention, Relevance, Confidence, Satisfaction (ARCS) Model on the TikTok account @ayah_amanah includes several aspects, such as determining the target audience or communicators of the message to be delivered and understanding the characteristics of those individuals, selecting the media to be used, setting the target audience for the da'wah sessions, determining the theme of the da'wah sessions, presenting the message during the study session, and the nonverbal messages conveyed during the study session or the approach use…
date: 2025-05-02
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
has version: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
has published: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
has document: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
type: Document
has file: 23202011005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 23202011005_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 23202011005 Rizka Hidayatullah
type: Person
given name: NIM.: 23202011005
family name: Rizka Hidayatullah

STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
type: Document
is version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
is volatile version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
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STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
type: Document
is version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
is volatile version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
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STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
type: Document
is version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
is volatile version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
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STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
type: Document
is version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
is volatile version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
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STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
type: Document
is version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
is volatile version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
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STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
type: Document
is version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
is volatile version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
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STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
type: Document
is version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
is volatile version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
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STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Other)
type: Document
is version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
is volatile version of: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah (Text)
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primary topic: STRATEGI DAKWAH HANAN ATTAKI DALAM MEMOTIVASI GENERASI Z MENGGUNAKAN MODEL ATTENTION, RELEVANCE, CONFIDENCE, SATISFACTION (ARCS) DI AKUN TIK TOK @ayah_amanah

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept