%0 Thesis
%9 Masters
%A Ach. Rifa’i, NIM.: 23202011024
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2025
%F digilib:71479
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Metode Dakwah, Tantangan Dakwah, Media Sosial
%P 203
%T DAKWAH DI MEDIA SOSIAL: STUDI METODE DAKWAH KH. MUSLEH ADNAN PAMEKASAN JAWA TIMUR
%U https://digilib.uin-suka.ac.id/id/eprint/71479/
%X Preaching in the current era has transformed from tradisional to social media. This  phenomenon is proven by data from generations Y and Z aged 10-40 years as the  majority age of the Indonesian population. Currently, they seek references for  religious knowledge through social media, the percentage of their references in  studying religious knowledge, respectively, social media is 50.8%, books/books 48  .57%, television 33.73% and only 17.11% attended the majlis taklim. Behind these  opportunities there are several challenges that must be faced. Spread of unverified  information, hoaxes and other content. Musleh Adnan in Pamekasana is a  community figure who actively uses social media to spread his preaching amidst  many preachers who only use traditional methods. This is the author's reason for  studying Musleh Adnan in taking advantage of opportunities for da'wah on social  media and Musleh Adnan's ways of overcoming the challenges of da'wah on social  media in the 5.0 era.  This study uses a descriptive research type with a qualitative approach and a  phenomenological paradigm to find out new phenomena in preaching on social  media. The data source for this study are Musleh Adnan as a preacher on social  media, journals and books. Data collection in this study was carried out through  interviews and documentation.  The results of this study in the realm of Musleh Adnan preaching method on social  media are four element, starting from innovation, communication channels, time  and social systems. Meanwhile, in overcoming the challenges of Musleh Adnan  faces negative comments with a neutral nature, managing negative responses to  maintain credibility, avoiding misuse of information, managing time and resources  and being responsive in responding to hoaxes.
%Z Dr. Hamdan Daulay, M.Si., M.A,