@phdthesis{digilib71535,
           month = {May},
           title = {DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 21108020045 Hamidah},
            year = {2025},
            note = {Rifaatul Indana, S.E.I.,M.E.},
        keywords = {E-Trust, E-Service Quality, E-Satisfaction, Electronic Word of Mouth, Loyalitas Nasabah, Mobile Banking, Bank Syariah Indonesia},
             url = {https://digilib.uin-suka.ac.id/id/eprint/71535/},
        abstract = {This study aims to examine the influence of e-trust, e-service quality, e-satisfaction, and electronic word of mouth (e-WOM) on customer loyalty among users of Bank Syariah Indonesia?s mobile banking services in the Special Region of Yogyakarta. Using a quantitative approach and multiple linear regression analysis on 110 respondents, the results show that e-satisfaction and e-WOM have a positive and significant effect on customer loyalty, whereas e-trust and e-service quality do not have a significant effect. Collectively, the four variables explain 54.9\% of the variation in customer loyalty. These findings emphasize the critical role of satisfaction and digital recommendations in sustaining user loyalty in mobile Islamic banking services.}
}