relation: https://digilib.uin-suka.ac.id/id/eprint/71535/
title: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA)
creator: Hamidah, NIM.: 21108020045
subject: 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
description: This study aims to examine the influence of e-trust, e-service quality, e-satisfaction, and electronic word of mouth (e-WOM) on customer loyalty among users of Bank Syariah Indonesia’s mobile banking services in the Special Region of Yogyakarta. Using a quantitative approach and multiple linear regression analysis on 110 respondents, the results show that e-satisfaction and e-WOM have a positive and significant effect on customer loyalty, whereas e-trust and e-service quality do not have a significant effect. Collectively, the four variables explain 54.9% of the variation in customer loyalty. These findings emphasize the critical role of satisfaction and digital recommendations in sustaining user loyalty in mobile Islamic banking services.
date: 2025-05-16
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/71535/1/21108020045_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/71535/2/21108020045_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Hamidah, NIM.: 21108020045  (2025) DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.