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primary topic: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA)

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA)
type: Thesis
type: Article
abstract: This study aims to examine the influence of e-trust, e-service quality, e-satisfaction, and electronic word of mouth (e-WOM) on customer loyalty among users of Bank Syariah Indonesia’s mobile banking services in the Special Region of Yogyakarta. Using a quantitative approach and multiple linear regression analysis on 110 respondents, the results show that e-satisfaction and e-WOM have a positive and significant effect on customer loyalty, whereas e-trust and e-service quality do not have a significant effect. Collectively, the four variables explain 54.9% of the variation in customer loyalty. These findings emphasize the critical role of satisfaction and digital recommendations in sustaining user loyalty in mobile Islamic banking services.
date: 2025-05-16
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
has version: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
has published: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
has document: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
subject: 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
type: Document
has file: 21108020045_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21108020045_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21108020045 Hamidah
type: Person
given name: NIM.: 21108020045
family name: Hamidah

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
type: Document
is version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
is volatile version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
islightbox thumbnail version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
type: Document
is version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
is volatile version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
ispreview thumbnail version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
type: Document
is version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
is volatile version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
ismedium thumbnail version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
type: Document
is version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
is volatile version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
issmall thumbnail version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
type: Document
is version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
is volatile version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
islightbox thumbnail version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
has file: lightbox.jpg
has part: lightbox.jpg

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
type: Document
is version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
is volatile version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
ispreview thumbnail version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
has file: preview.jpg
has part: preview.jpg

DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
type: Document
is version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
is volatile version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
ismedium thumbnail version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
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DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Other)
type: Document
is version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
is volatile version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
issmall thumbnail version of: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA) (Text)
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primary topic: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA)

297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
type: Concept