TY  - THES
N1  - Rifaatul Indana, S.E.I.,M.E.
ID  - digilib71535
UR  - https://digilib.uin-suka.ac.id/id/eprint/71535/
A1  - Hamidah, NIM.: 21108020045
Y1  - 2025/05/16/
N2  - This study aims to examine the influence of e-trust, e-service quality, e-satisfaction, and electronic word of mouth (e-WOM) on customer loyalty among users of Bank Syariah Indonesia?s mobile banking services in the Special Region of Yogyakarta. Using a quantitative approach and multiple linear regression analysis on 110 respondents, the results show that e-satisfaction and e-WOM have a positive and significant effect on customer loyalty, whereas e-trust and e-service quality do not have a significant effect. Collectively, the four variables explain 54.9% of the variation in customer loyalty. These findings emphasize the critical role of satisfaction and digital recommendations in sustaining user loyalty in mobile Islamic banking services.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - E-Trust
KW  -  E-Service Quality
KW  -  E-Satisfaction
KW  -  Electronic Word of Mouth
KW  -  Loyalitas Nasabah
KW  -  Mobile Banking
KW  -  Bank Syariah Indonesia
M1  - skripsi
TI  - DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA)
AV  - restricted
EP  - 173
ER  -