eprintid: 71535
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/15/35
datestamp: 2025-07-03 01:38:37
lastmod: 2025-07-03 01:38:37
status_changed: 2025-07-03 01:38:37
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Hamidah, NIM.: 21108020045
title: DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA)
ispublished: pub
subjects: 297.273
divisions: jur_ps
full_text_status: restricted
keywords: E-Trust, E-Service Quality, E-Satisfaction, Electronic Word of Mouth, Loyalitas Nasabah, Mobile Banking, Bank Syariah Indonesia
note: Rifaatul Indana, S.E.I.,M.E.
abstract: This study aims to examine the influence of e-trust, e-service quality, e-satisfaction, and electronic word of mouth (e-WOM) on customer loyalty among users of Bank Syariah Indonesia’s mobile banking services in the Special Region of Yogyakarta. Using a quantitative approach and multiple linear regression analysis on 110 respondents, the results show that e-satisfaction and e-WOM have a positive and significant effect on customer loyalty, whereas e-trust and e-service quality do not have a significant effect. Collectively, the four variables explain 54.9% of the variation in customer loyalty. These findings emphasize the critical role of satisfaction and digital recommendations in sustaining user loyalty in mobile Islamic banking services.
date: 2025-05-16
date_type: published
pages: 173
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Hamidah, NIM.: 21108020045  (2025) DETERMINAN E-MARKETING TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI D.I YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/71535/1/21108020045_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/71535/2/21108020045_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf