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primary topic: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA

DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA
type: Thesis
type: Article
abstract: The increasing use of e-commerce has introduced new dynamics in consumer behavior, including the rise of impulse buying. This study aims to analyze the factors influencing impulse buying of fashion products among e-commerce users, specifically students at UIN Sunan Kalijaga Yogyakarta, and to explore the role of Islamic banking services as a digital transaction instrument. This research uses a quantitative approach with descriptive statistical analysis using SPSS version 30, supported by qualitative data from in-depth interviews with 10 informants. The results show that the variables attitude toward using, perceived ease of use, and fear of missing out have a significant effect on impulse buying, while social media marketing and electronic word of mouth do not. However, all five variables collectively have a simultaneous influence on impulse buying behavior. This study is expected to contribute to businesses in developing marketing strategies, encourage Islamic banking institutions to improve service quality and digital system stability, and help students become more mindful in responding to impulsive purchase urges.
date: 2025-05-20
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
has version: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
has published: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
has document: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
subject: 332.1 Banks/Bank, Perbankan

DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
type: Document
has file: 21108020047_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21108020047_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21108020047 Siti Nurlaili
type: Person
given name: NIM.: 21108020047
family name: Siti Nurlaili

DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
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DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
ispreview thumbnail version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)

DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
ismedium thumbnail version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)

DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
issmall thumbnail version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)

DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
islightbox thumbnail version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
ispreview thumbnail version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
ismedium thumbnail version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Other)
type: Document
is version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
is volatile version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
issmall thumbnail version of: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA (Text)
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primary topic: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA

332.1 Banks/Bank, Perbankan
type: Concept