eprintid: 71536
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/15/36
datestamp: 2025-07-03 01:41:03
lastmod: 2025-07-03 01:41:03
status_changed: 2025-07-03 01:41:03
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Siti Nurlaili, NIM.: 21108020047
title: DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA
ispublished: pub
subjects: 332.1
divisions: jur_ps
full_text_status: restricted
keywords: Impulse Buying, E-Commerce, Perbankan Syariah, Perceived Ease Of Use, Attitude Toward Using, Social Media Marketing, Electronic Word Of Mouth, Fearing Of Missing Out
note: Dr. Joko Setyono, SE, M.Si.
abstract: The increasing use of e-commerce has introduced new dynamics in consumer behavior, including the rise of impulse buying. This study aims to analyze the factors influencing impulse buying of fashion products among e-commerce users, specifically students at UIN Sunan Kalijaga Yogyakarta, and to explore the role of Islamic banking services as a digital transaction instrument. This research uses a quantitative approach with descriptive statistical analysis using SPSS version 30, supported by qualitative data from in-depth interviews with 10 informants. The results show that the variables attitude toward using, perceived ease of use, and fear of missing out have a significant effect on impulse buying, while social media marketing and electronic word of mouth do not. However, all five variables collectively have a simultaneous influence on impulse buying behavior. This study is expected to contribute to businesses in developing marketing strategies, encourage Islamic banking institutions to improve service quality and digital system stability, and help students become more mindful in responding to impulsive purchase urges.
date: 2025-05-20
date_type: published
pages: 193
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Siti Nurlaili, NIM.: 21108020047  (2025) DETERMINAN PERILAKU IMPULSE BUYING PRODUK FASHION PENGGUNA E-COMMERCE PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/71536/1/21108020047_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/71536/2/21108020047_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf