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ANTESEDEN MINAT NASABAH TERHADAP TABUNGAN HAJI INDONESIA : STUDI DI KABUPATEN KULON PROGO
This study aims to determine customer behavior in using Indonesian Hajj savings. To analyze this interest, researchers used several variables such as attitudes, subjective norms, behavioral control, Islamic financial literacy, customer interest, and also customer behavior with modified Theory of Planned Behavior (TPB) constructs. The sample used in this study were customers who had or were using Indonesian Hajj savings with a total of 127 respondents. This research uses quantitative methods with primary data analyzed using smartPLS. The results of this study indicate that attitudes, subjective norms, behavioral control, and Islamic financial literacy have a positive and significant effect on customer interest. In addition, customer interest also has a positive effect on customer behavior. It can be said that people who have high attitudes, subjective norms, behavioral control, and Islamic financial literacy tend to have a great interest in using hajj savings.. In addition, if a person's interest is higher, it will affect his behavior.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
ANTESEDEN MINAT NASABAH TERHADAP TABUNGAN HAJI INDONESIA : STUDI DI KABUPATEN KULON PROGO (Text)
ANTESEDEN MINAT NASABAH TERHADAP TABUNGAN HAJI INDONESIA : STUDI DI KABUPATEN KULON PROGO (Other)
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