relation: https://digilib.uin-suka.ac.id/id/eprint/71554/
title: ANALISIS PENGARUH BRAND IMAGE, GAYA HIDUP, DAN LITERASI KEUANGAN SYARIAH TERHADAP KEPUTUSAN GADAI DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI DI KAB. SLEMAN, D.I YOGYAKARTA
creator: Sazni Annisa, NIM.: 21108030013
subject: 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
description: This study aims to examine the Analysis of the influence of brand image, lifestyle, and financial literacy on pawn decisions at Islamic pawnshops with religiosity as a moderating variable in the city of D.I Yogyakarta. This study is a quantitative study with a data collection method through a questionnaire. Based on the determination of the sample, 166 respondents were obtained where they were selected through purposive sampling. This study uses the Partial Least Square-Structure Equation Modeling (PLS-SEM) approach with the help of SmartPLS 4.0 software. The results of this study indicate that brand image, lifestyle and financial literacy have a significant effect on pawn decisions at Islamic pawnshops. Meanwhile, religiosity acts as a moderating variable that strengthens the relationship between brand image, lifestyle, and financial literacy on pawn decisions.
date: 2025-06-04
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/71554/1/21108030013_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/71554/2/21108030013_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Sazni Annisa, NIM.: 21108030013  (2025) ANALISIS PENGARUH BRAND IMAGE, GAYA HIDUP, DAN LITERASI KEUANGAN SYARIAH TERHADAP KEPUTUSAN GADAI DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI DI KAB. SLEMAN, D.I YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.