%0 Thesis
%9 Skripsi
%A Sazni Annisa, NIM.: 21108030013
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2025
%F digilib:71554
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Brand Image, Gaya Hidup, Dan Literasi Keuangan, Keputusan Gadai, Religiusitas.
%P 159
%T ANALISIS PENGARUH BRAND IMAGE, GAYA HIDUP, DAN LITERASI KEUANGAN SYARIAH TERHADAP KEPUTUSAN GADAI DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI DI KAB. SLEMAN, D.I YOGYAKARTA
%U https://digilib.uin-suka.ac.id/id/eprint/71554/
%X This study aims to examine the Analysis of the influence of brand image, lifestyle, and financial literacy on pawn decisions at Islamic pawnshops with religiosity as a moderating variable in the city of D.I Yogyakarta. This study is a quantitative study with a data collection method through a questionnaire. Based on the determination of the sample, 166 respondents were obtained where they were selected through purposive sampling. This study uses the Partial Least Square-Structure Equation Modeling (PLS-SEM) approach with the help of SmartPLS 4.0 software. The results of this study indicate that brand image, lifestyle and financial literacy have a significant effect on pawn decisions at Islamic pawnshops. Meanwhile, religiosity acts as a moderating variable that strengthens the relationship between brand image, lifestyle, and financial literacy on pawn decisions.
%Z Hilmy Baroroh, S.E.I., M.E.K