The repository administrator has not yet configured an RDF license.
ANALISIS PENGARUH BRAND IMAGE, GAYA HIDUP, DAN LITERASI KEUANGAN SYARIAH TERHADAP KEPUTUSAN GADAI DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI DI KAB. SLEMAN, D.I YOGYAKARTA
This study aims to examine the Analysis of the influence of brand image, lifestyle, and financial literacy on pawn decisions at Islamic pawnshops with religiosity as a moderating variable in the city of D.I Yogyakarta. This study is a quantitative study with a data collection method through a questionnaire. Based on the determination of the sample, 166 respondents were obtained where they were selected through purposive sampling. This study uses the Partial Least Square-Structure Equation Modeling (PLS-SEM) approach with the help of SmartPLS 4.0 software. The results of this study indicate that brand image, lifestyle and financial literacy have a significant effect on pawn decisions at Islamic pawnshops. Meanwhile, religiosity acts as a moderating variable that strengthens the relationship between brand image, lifestyle, and financial literacy on pawn decisions.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
ANALISIS PENGARUH BRAND IMAGE, GAYA HIDUP, DAN LITERASI KEUANGAN SYARIAH TERHADAP KEPUTUSAN GADAI DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI DI KAB. SLEMAN, D.I YOGYAKARTA (Text)
ANALISIS PENGARUH BRAND IMAGE, GAYA HIDUP, DAN LITERASI KEUANGAN SYARIAH TERHADAP KEPUTUSAN GADAI DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI DI KAB. SLEMAN, D.I YOGYAKARTA (Other)
HTML Summary of #71554 ANALISIS PENGARUH BRAND IMAGE, GAYA HIDUP, DAN LITERASI KEUANGAN SYARIAH TERHADAP KEPUTUSAN GADAI DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI DI KAB. SLEMAN, D.I YOGYAKARTA
297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah